Sputnik Sound blends 90s rave nostalgia with a modern underground edge. The logo, featuring a figure biting a vinyl, embodies the raw energy of the music scene. The event posters capture this vibe, with one bringing garden imagery to life for an immersive feel, while the other leans into a gritty, sci-fi aesthetic. The “IN THE AREA” sticker adds to the brand’s street presence, acting as guerrilla marketing to keep Sputnik Sound top of mind. The designs speak to the underground crowd they’re targeting—those who live for the music and the experience. Over time, I’ve helped grow their Instagram to 600+ followers and keep their events pulling in around 100 partygoers.