Wormsalt, a Leicester based event promoter, needed a bold yet playful brand. I created a minimal logo with a worm inhaling salt and used Helvetica for a clean, modern look. The event poster packs bright colours, gradients, and halftone textures, with Bolas typeface for a dynamic feel. After launch, their first party hit 100+ attendees, and Instagram grew from 0 to 200+ followers in three months.